Prasówka #36 - marketing i komunikacja

Try this: Walk into a room full of professionals and ask if anyone has ever telecommuted or has some kind of arrangement to work from home. With over 43% of employed Americans engaging in remote work in 2016, you’ll probably get an earful.

As marketing becomes more and more data driven it is easy to assume that creativity has a diminished role. But the opposite is true. At its core, marketing has always been about creating messages that engage customers in the right place, at the right time, with the right message. While we have seen great advancements in our ability to predict the place, the time, and the type of message, we continue to need to develop an idea and a story, and design these elements into a creative campaign that connects the brand with the customer at an emotional level.

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.

Imagine you need people to donate to a cause you care about. How do you get as many people as possible to donate? You could send an email to 200 of your friends, family members, and acquaintances.  Or you could ask a few of the people you encounter in a typical day—face-to-face—to donate. Which method would mobilize more people for your cause?

If you’re a fan of the visual style seen in the iconic movies by director Wes Anderson, then you will love this Reddit thread. Users from all over the world share their pics of hotels, buildings, sceneries or even people who seem to belong in the next Wes Anderson movie.